Domex Philippines Fiesta 2014
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| Photo from: www.wateraid.org |
November 12, 2014 - It’s a
scene typically played out during fiestas: People rushing to the streets, drawn
to the sound of a marching band. Everyone is smiling, eager to see the “star”
of the celebration. But instead of showing the face of a movie celebrity, a
beauty queen or a politician, the video reveals an unlikely, yet welcome
sight—a new, clean toilet facility.
Aptly
titled “Fiesta”, the Domex video, produced by Unilever Philippines, is
available on Youtube and shows how underprivileged Filipinos welcome the
“arrival” of clean toilet facilities in their communities. “The video aims to
make people realize the value of a toilet which most of us, unfortunately, take
for granted,” said Dennis Chua, Domex Brand Manager.
The
“Fiesta” video contributes to the efforts of Domex’s One Million Clean Toilets
Movement. Each unique view translates into a pledge for the advocacy campaign
which collects pledges from households to conscientiously maintain their own
hygienic bathrooms. For every pledge received, Domex will donate P5 to UNICEF’s
sanitation program, towards improving access to basic sanitation in deprived
areas around the world, including the Philippines.
“By
watching the ‘Fiesta’ video and asking our friends to watch it, we are not only
raising awareness for toilet appreciation and sanitation, more importantly, we
are helping less privileged communities gain access to clean toilet facilities,”
said Benjie Yap, Unilever Foods and Home Care Vice President.
Clean
toilets, germ-free communities
All over
the country, people are welcoming the construction of new toilet facilities and
the repair of dilapidated ones, since becoming aware of its role in disease
prevention, especially among children.
According
to the Department of Health, of the estimated 3,420 diarrhea-related deaths
among Filipino children under 5 every year, around 2,000 could have been
prevented by access to safe water, improved toilet sanitation and personal
hygiene.
“This
video should serve as a wake-up call for most of us. The little things we take
for granted, like having a clean toilet, could mean the world to others and
could definitely help save lives,” Chua said.
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